Our Media and Entertainment practice works with content creators, production houses, OTT platforms, talent agencies, and brand partners across the full content lifecycle, from rights acquisition and content development to monetisation and enforcement.
We regularly advise on:
Film and series rights deals (including underlying IP chain of title);
Co-production and commissioning arrangements;
Music and performance rights,
Licensing for broadcast and digital platforms.
We also advise on copyright claims involving films, soundtracks, and scripts, including enforcement strategy and risk mitigation for streaming platforms and rights holders. Our team has particular expertise in addressing personality rights and image use especially in light of emerging AI-generated content.
Brand Integrations & Advertising
In-film branding, product placement agreements,
Regulatory nuances around prohibited surrogate advertising vs. genuine brand extensions
Structuring branded content and influencer collaborations.
Compliance with advertising laws, consumer protection rules, and ASCI guidelines.
In addition, we advise on content-related disputes, takedowns, defamation risks, and regulatory issues in the fast-evolving OTT and digital content space.