Advertising & Marketing

Our Advertising Practice Group advises clients on navigating India’s complex advertising regulatory landscape. The Indian framework comprises both general advertising laws, medium-specific rules—governing print, television, digital, and influencer advertising—and sector-specific regulations for industries such as pharmaceuticals, edtech, gaming, and financial services.

In addition to statutory compliance, we help clients align with self-regulatory standards set by bodies like the Advertising Standards Council of India (ASCI), ensuring adherence to industry best practices and risk mitigation across traditional and emerging advertising formats.

Our practice typically carries out:

• Structure and review of campaigns, promotional strategies, storyboards, etc., and marketing campaigns for compliance with Indian laws and self-regulatory standards;

• Advise on sector-specific advertising restrictions and compliances for gaming, healthcare/pharmaceuticals, FMCG, amongst others.

• Data protection compliances applicable to certain marketing practices such as targeted advertising strategies;

• Advisory on content liability and eligibility for safe harbour protection for platforms hosting advertisements;

• Drafting and reviewing of key documentation such as influencer agreements, marketing agency agreements, content licensing agreements, and platform-specific advertising terms;

• Advising on content liability and IP issues with advertising content, including AI-generated advertising content;

• Advising on structuring of contests, sweepstakes, and promotional schemes to ensure compliance with Indian gaming and consumer protection laws;

• Litigation and pre-litigation support and advisory on ad-related disputes, including advising on takedown notices.