Trace Law Partners drafts and negotiates a wide range of commercial contracts for companies operating in technology, digital services, media, entertainment, education, and consumer sectors.

Our work spans software licensing and SaaS agreements, IT outsourcing contracts, platform terms, data processing agreements, and vendor arrangements with global technology providers. On the content side, we handle production and distribution agreements, music licensing, talent agreements, endorsement deals, and marketing contracts. We also advice on digital advertising agreements, influencer and creator contracts, and endorsement arrangements, including compliance with ASCI guidelines and regulatory requirements. We also increasingly advise on AI-related provisions in commercial agreements including vendor AI use restrictions and liability allocation for AI-generated outputs.

A significant portion of our work involves cross-border arrangements: 

Negotiating India-specific positions into global template agreements, structuring multi-territory licensing and distribution frameworks, and advising on governing law, jurisdiction, and enforcement considerations where Indian and foreign legal regimes intersect.

Where our work intersects with regulated sectors, we ensure contracts are structured to account for applicable regulatory requirements  so that commercial arrangements do not create unintended regulatory exposure.

For many clients, we function as an extension of their in-house legal team, providing ongoing support across their contracting needs.