Advertising and Marketing
Trace Law Partners advises leading brands, platforms, advertisers, agencies and emerging businesses on the full spectrum of advertising, marketing and promotional law issues. The practice combines regulatory, disputes and strategic advisory expertise to support clients across high-impact campaigns, product launches and brand partnerships.
Claim Substantiation and Regulatory Proceedings: Representing clients in claim substantiation proceedings before the Advertising Standards Council of India and other sectoral regulators, including the Food Safety and Standards Authority of India
Sector – Specific Advertising Regulation: Counselling clients on industry-specific advertising restrictions and compliance requirements across sectors such as pharmaceuticals, food and beverages, gaming, crypto-assets and alcohol.
Disparagement and Comparative Advertising Disputes: Representing clients in disparagement and comparative advertising disputes, acting for both claimants and defendants in contentious advertising matters.
Sports and Event Marketing Campaigns: Advising brands on marketing campaigns during IPL and other high-value sporting and music event, with a focus on sponsorship, ambush marketing, influencer arrangements and consumer protection compliance. The team further advises on offline sponsorship activations and brand extension arrangements involving surrogate and restricted category sponsors.
Data Protection and Targeted Advertising: Advising on data protection compliances for behavioural and targeted campaigns, including consent architecture, ad-tech data-sharing, cross-border transfers, and governance documentation.
Platform Liability: Advising platforms on liability and safe harbour eligibility for third-party advertising content.
Consumer Protection: Advising on the full range of consumer-facing compliance obligations, including consumer protection guidelines on misleading advertisements, dark patterns, and greenwashing, as well as ASCI codes on endorsements, influencer disclosures, and health claims.
We advise on advertising compliance, campaign structuring, influencer agreements, and emerging marketing technologies under Indian law.
Trace Law Partners advises leading brands, platforms, advertisers, agencies and emerging businesses on the full spectrum of advertising, marketing and promotional law issues. The practice combines regulatory, disputes and strategic advisory expertise to support clients across high-impact campaigns, product launches and brand partnerships.
Claim Substantiation and Regulatory Proceedings: Representing clients in claim substantiation proceedings before the Advertising Standards Council of India and other sectoral regulators, including the Food Safety and Standards Authority of India
Sector – Specific Advertising Regulation: Counselling clients on industry-specific advertising restrictions and compliance requirements across sectors such as pharmaceuticals, food and beverages, gaming, crypto-assets and alcohol.
Disparagement and Comparative Advertising Disputes: Representing clients in disparagement and comparative advertising disputes, acting for both claimants and defendants in contentious advertising matters.
Sports and Event Marketing Campaigns: Advising brands on marketing campaigns during IPL and other high-value sporting and music event, with a focus on sponsorship, ambush marketing, influencer arrangements and consumer protection compliance. The team further advises on offline sponsorship activations and brand extension arrangements involving surrogate and restricted category sponsors.
Data Protection and Targeted Advertising: Advising on data protection compliances for behavioural and targeted campaigns, including consent architecture, ad-tech data-sharing, cross-border transfers, and governance documentation.
Platform Liability: Advising platforms on liability and safe harbour eligibility for third-party advertising content.
Consumer Protection: Advising on the full range of consumer-facing compliance obligations, including consumer protection guidelines on misleading advertisements, dark patterns, and greenwashing, as well as ASCI codes on endorsements, influencer disclosures, and health claims.