India’s Amended E-commerce Rules: Key Changes and Questions for Implementation
The Central Government has notified the Consumer Protection (E-Commerce) (Amendment) Rules, 2026 (“Amendment Rules”) to amend the Consumer Protection (E-Commerce) Rules, 2020 (“E-commerce Rules”). The amendments will come into effect on 1 January 2027 and introduce additional requirements relating to pricing, sponsored listings, search results, use of information, dark patterns, seller disclosures and grievance redressal.
CCPA has been very actively issuing orders against businesses violating provisions of the Consumer Protection Act, 2019 and rules and guidelines issued thereunder. Therefore, platforms should ensure compliance with the amendments by January 1, 2027.
The key amendments and certain issues that businesses may need to consider when implementing them are discussed in the article.