Our Media & Entertainment practice advises content creators, production houses, OTT platforms, talent agencies, and brand partners across the full content lifecycle from rights acquisition and development through to monetisation and enforcement.

Content & Rights

We advise on film and series rights deals, including underlying IP and chain of title diligence, co-production and commissioning arrangements, music and performance rights, and licensing for broadcast and digital distribution. We also advise on copyright claims involving films, soundtracks, and scripts covering enforcement strategy and risk mitigation for streaming platforms and rights holders. Our team has particular experience on personality rights and image rights, including in the context of AI-generated content and deepfakes.

Brand Integrations & Advertising

We advise on in-film branding and product placement agreements, and on the regulatory distinction between prohibited surrogate advertising and legitimate brand extensions. We structure branded content and influencer collaborations and advise on compliance with advertising law, consumer protection rules, and ASCI guidelines.

Content Disputes & Platform Regulation

We advise on content-related disputes, takedown obligations, defamation exposure, and regulatory compliance for OTT platforms and digital publishers — including IT Rules obligations and certification and grievance redressal requirements.