India's FMCG sector operates under intense and growing regulatory scrutiny, from product labelling and health claims to influencer marketing and consumer grievance frameworks. We advise leading consumer brands, manufacturers, and distributors on the legal and regulatory risks that arise across the product lifecycle, from launch through to enforcement and disputes.

• Claim substantiation: Advising brands on substantiating product claims before Advertising Standards Council of India (ASCI), Food Safety and Standards Authority of India (FSSAI), and other regulatory and self-regulatory bodies, including efficacy claims for health, nutrition, and comparative claims.

• E-commerce & quick commerce compliance We advise brands on their obligations under e-commerce rules obligations, including mandatory disclosures, grievance redressal mechanisms, country-of-origin requirements, and platform liability.

• Labelling & packaging compliance: Advising on labelling obligations under FSSAI regulations, Legal Metrology rules, and BIS standards, including front-of-pack nutrition labelling, origin declarations, and mandatory statutory warnings across product categories.

• Marketing & advertising compliance: Advising on campaigns across media, covering ASCI codes, consumer protection obligations on misleading ads and dark patterns, influencer disclosure requirements, and sector-specific restrictions on health and nutrition claims, and data protection compliances.

• Consumer claims & grievance management: Advising on consumer complaints and proceedings before consumer commissions at district, state, and national level, as well as response to consumer grievances.

• Influencer strategy: Advising brands across the full influencer lifecycle, from structuring influencer agreements and ensuring disclosure compliance, to managing de-influencing campaigns, defamation, disparagement, or misleading claims.